Google’s handling of duplicate content has been a hot discussion topic on Reddit as it impacts SEO and link-building strategies in various ways. The primary mechanism Google employs when it comes to duplicate content is essentially filtering it out during the indexing process. Rather than penalizing the site, they would choose one version of the content and ignore the other. There seems to be some ambiguity amongst users as to the exact nature of this filtering process.In the context of link-building, the debates on Reddit suggest numerous strategies to navigate the issue of duplicate content. Here are some salient points culled from the discussions:- Forum links were cited as a successful strategy for creating backlinks. However, small businesses were concerned about the cost of acquiring these links (Link Building in 2023: Strategies That Have Worked Over The Last 6 Months).- SEO experts have underlined the need for simplifying and distilling SEO strategies to ensure results, implying that Google's handling of duplicate content has made it necessary to adjust tactics (SEO is easy. The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic and beyond).- The importance of unique, high-quality content was emphasized time and again. Users even suggested that pages with substantial unique content could rank well despite a lack of traditional SEO elements (Modern Backlinking Tips: Strategies That Work and Tips to Avoid Failure).- The value of internal linking, as opposed to external linking, was also highlighted. Internal links may not suffer from the same duplicate content issues as external links, possibly making them a safer bet (12 SEO Lessons I Have Learned After Examining Countless Competitors).In summary, discussions on Reddit suggest that while Google’s handling of duplicate content indeed poses challenges, effective strategies are out there to leverage SEO and link-building in light of these challenges. This can range from using forum links, creating invaluable content, opting for internal links, and more. The key is to understand how Google's processes work and then tailor SEO strategies accordingly. As the SEO landscape evolves, staying informed and adaptable seems to be the best way forward.